When it comes to wine, you’re way picky. Chardonnay? No way. Merlot? Uh, no. Yet when there’s nothing else in the house you’d drink it out of a box.

Avoid such circumstances altogether — please — with Vinfolio, a new service that provides all the cachet of being a wine collector without the annoying side effects (lugging cases up and down the stairs; dusty, allergy-inducing bottles).

Here’s how it works: Register online. They’ll hunt down the varietals you’re looking for, store them in a full-service facility in Potrero Hill, manage your inventory with a handy bar-code labeling system, and pick up and deliver bottles upon request. So all you have to do is boast about your fancy collection and imbibe only the finest of wines.

Because it’s time to start thinking outside the box.

Vinfolio (415-227-4000 or vinfolio.com).